Match.com to Power Yahoo Personals

Posted on May 31, 2010

IAC's Match.com has announced an agreement by which Match.com will become the exclusive online dating site on Yahoo!. Over the next two months, existing Yahoo! Personals members will be given the opportunity to migrate their Yahoo! Personals accounts over to the new experience.

"The key to a successful online dating experience is having both a thriving community of active members and a sophisticated site experience optimized for dating success," says Greg Blatt, CEO of Match.com. "By bringing Yahoo! Personals members to Match.com, our community, which we already believe to be the largest and most vibrant in the space, has become even more compelling for our members. When you add this to our unparalleled site experience, evolving every month with new features and enhancements, we feel the distance between the online dating experience we offer and that of others in the space is growing even larger."

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