Instead of creating a profile, Gelato pulls in updates from your Facebook profile, Twitter account, Netflix queue, Pandora stations and Flickr photos to create what founder Steve Odom says is a more authentic profile of who you are. Odom says online dating is ripe for change because it involves static profiles that are time-consuming to create and that people don’t bother to update very often.

“Dating sites haven’t really changed in five years,” Odom said. “At the same time with Twitter, I felt if I could follow someone for a couple weeks, I’d get a more honest picture of who they are.”